Privacy Policy

Last updated: October 2026

At Bits & Studs (accessible at https://www.bitsandstuds.com/), the privacy of our visitors is of paramount importance to us. This Privacy Policy document outlines the types of personal information that is received and collected by Bits & Studs and how it is used.

Our Core Commitment:

Bits & Studs operates as an independent editorial hobby site. We do not sell, rent, or trade your personal information to third parties. Any data gathered is strictly used for site operations, analytical measurement, and serving relevant advertisements via trusted industry partners.

1. Log Files

Like many standard website servers, Bits & Studs makes use of log files. The information inside the log files includes:

Technical Data. Internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and number of clicks.
Purpose. This information is used solely to analyse trends, administer the site, track user movement around the site, and gather broad demographic information for aggregate use. IP addresses and other such identifiers are not linked to any information that is personally identifiable.

2. Cookies and Web Beacons

Bits & Studs uses cookies to store information about visitors' preferences, to record user-specific information on which pages the site visitor accesses or visits, and to personalise or customise our web page content based upon visitors' browser type or other information that the visitor sends via their browser.

3. Google DoubleClick DART Cookie and AdSense

Google is one of the third-party vendors on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.bitsandstuds.com and other sites on the internet.

Personalised Advertising. Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites.
Advertising Cookies. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visit to your sites and/or other sites on the Internet.
Opt-Out Options. Visitors may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, visitors can opt out of a third-party vendor's use of cookies for personalised advertising by visiting AboutAds.info.

4. Our Advertising and Affiliate Partners

Some of our advertising and commercial partners may use cookies and web beacons on our site. Our partners include:

Google AdSense. Contextual and personalised digital advertising.
Affiliate Merchant Networks. Retail partners such as LEGO.com and Amazon. When you click an affiliate link, a temporary tracking cookie is placed by the merchant to track qualifying purchases and allocate referral commissions. These cookies collect no sensitive personal identifying details.

These third-party ad servers or ad networks use technology in their respective advertisements and links that appear on Bits & Studs, which are sent directly to your browser. They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by our site's third-party ad networks to measure the effectiveness of their advertising campaigns and to personalise the advertising content that you see on the site.

Bits & Studs has no access to or control over these cookies that are used by third-party advertisers.

5. Third-Party Privacy Policies

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt out of certain practices. Bits & Studs' privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

If you wish to disable cookies, you may do so through your individual browser options. Detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.

6. Data Protection Rights (GDPR and UK Data Protection)

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have certain data protection rights under the General Data Protection Regulation (GDPR). We ensure you are entitled to the following:

The Right to Access. You have the right to request copies of any personal data we hold about you.
The Right to Rectification. You have the right to request that we correct any information you believe is inaccurate or incomplete.
The Right to Erasure. You have the right to request that we erase your personal data, under certain conditions.
The Right to Restrict Processing. You have the right to request that we restrict the processing of your personal data, under certain conditions.
The Right to Object to Processing. You have the right to object to our processing of your personal data, under certain conditions.

7. California Consumer Privacy Act (CCPA) Rights

Under the CCPA, California consumers have the right to:

Request that a business disclose the categories and specific pieces of personal data that a business has collected about consumers.
Request that a business delete any personal data about the consumer that a business has collected.
Request that a business that sells a consumer's personal data, not sell the consumer's personal data. Bits & Studs does not sell consumer personal information.

8. Children's Information

Protecting the privacy of young children on the internet is especially important to us. Bits & Studs does not knowingly collect any personally identifiable information from children under the age of 13. If a parent or guardian believes that Bits & Studs has in its database the personally identifiable information of a child under the age of 13, please contact us immediately and we will use our best efforts to promptly remove such information from our records.

9. Contact Us

If you have any questions or require more information about our Privacy Policy, please contact us through our website contact form or via email at: info@bitsandstuds.com.